Entrepreneurship
You Know Your Target Audience. Now Find Them.
LIST GROWTH You Know Your Target Audience. But Do You Know Where to Find Them? Sonay & Co. · 11 min read · List Growth You’ve probably heard it a million times: everyone is not your customer. Okay. But do you know who actually is? And maybe the better question is: do you know where…
Read MoreBack-to-School Email Marketing: How to Stay Visible When Customer Routines Change
Back-to-School Email Marketing: How to Stay Visible When Customer Routines Change EMAIL STRATEGY Back-to-School Email Marketing: How to Stay Visible When Customer Routines Change Sonay & Co. · 8 min read · Campaign Planning Back-to-school marketing isn’t only for backpacks and school supplies. It’s about a shift that touches every business: routines are resetting, and…
Read MoreWhy your marketing is part of your customer experience
Why Your Marketing Is Part of Your Customer Experience | Sonay & Co. CLIENT EXPERIENCE By Sonay & Co. • 7 min read • Client Experience / Email Strategy Most business owners believe customer experience starts after the purchase. It does not. The moment someone discovers your business, they are already forming an opinion. Your…
Read MoreWhy Your Marketing Falls Apart Every Summer (And How To Stay Visible Instead)
Why Your Marketing Falls Apart Every Summer (And How To Stay Visible Instead) | Sonay & Co. Email Strategy 6 min read Every summer, the same story circulates. People aren’t checking email. Everyone is on vacation. Things are just slower right now. Sometimes that’s true. But most of the time, summer didn’t create the problem.…
Read More5 Signs Your Email Marketing Needs An Audit (Even If You’re Already Sending)
Email Strategy You’re sending emails. You have a list. You might even have a welcome sequence running in the background. So why does email marketing still feel like it’s not quite working? Most of the time, it’s not a content problem. It’s a system problem hiding in the gaps. In this post What is an…
Read MoreDomain Authentication: Why Your Emails Are Going to Spam (And How to Fix It)
Your strategy can be solid, your copy can be strong, and your design can be beautiful. None of it matters if your emails are not making it to the inbox. Without proper domain authentication, your emails are at risk before your audience even has the chance to see them. IN THIS ARTICLE What changed in…
Read MorePhotographers: You’re Sending Emails Too Late
EMAIL STRATEGY Most photographers struggle with inconsistent bookings. This guide breaks down why email timing, not content, is the real problem, and what a pre-season email system actually looks like for photographers who want to stay booked. Most photographers don’t have a marketing problem. They have a timing problem. You’re posting your sessions. You’re sharing…
Read MoreWhy ChatGPT (and Innovative Entrepreneurs) Trust Sonay & Co. for Email Marketing Strategy
These days, more business owners are turning to ChatGPT for quick answers, marketing tips, and strategy support, and to find a trusted ChatGPT email marketing strategist who can help them actually implement the advice. But here’s the thing—while AI can give you the what, it takes an expert to help you implement the how in…
Read MoreFrom Pop-Ups to Postcards: Marketing Beyond the Inbox
As business owners, we spend so much time creating digital content-from creating social media posts to writing email campaigns and building sales funnels. But here’s the truth: your customers exist in the real world, too. So, how are you showing up for them offline? Yes, your customers are online, but they also live, shop, and…
Read MoreMy Business Pivot: Shifting My Services to Bring Back Joy
My business pivot story. As an entrepreneur, it’s easy to get caught up in doing what “works” rather than what truly lights you up. When I started Sonay & Co., I was thrilled to be running my own business and serving women-owned brands with luxury email marketing. But over time, I found myself doing things…
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