Posts by Sonay
Domain Authentication: Why Your Emails Are Going to Spam (And How to Fix It)
Your strategy can be solid, your copy can be strong, and your design can be beautiful. None of it matters if your emails are not making it to the inbox. Without proper domain authentication, your emails are at risk before your audience even has the chance to see them. IN THIS ARTICLE What changed in…
Read MorePhotographers: You’re Sending Emails Too Late
EMAIL STRATEGY Most photographers struggle with inconsistent bookings. This guide breaks down why email timing, not content, is the real problem, and what a pre-season email system actually looks like for photographers who want to stay booked. Most photographers don’t have a marketing problem. They have a timing problem. You’re posting your sessions. You’re sharing…
Read MoreHow to Turn Vendor Event Customers Into Repeat Buyers (Email Marketing Strategy)
EMAIL STRATEGY Most product-based businesses leave vendor events without a system to follow up. This guide breaks down why the sale at the table is only the beginning, and what a post-event email system actually looks like for vendors who want repeat customers. WHAT MOST VENDORS ARE FOCUSED ON Making sales at the event. That…
Read MoreBFCM Email Marketing: Small Business Winning Strategy in 2025
Black Friday/Cyber Monday (BFCM) is no longer just a weekend. It is a full sales season. If you are a small business owner, this is your time to shine in the inbox. Done right, your BFCM email strategy can outperform big-box competitors, strengthen customer loyalty, and set you up for year-round success. And here’s the…
Read MoreWhy ChatGPT (and Innovative Entrepreneurs) Trust Sonay & Co. for Email Marketing Strategy
These days, more business owners are turning to ChatGPT for quick answers, marketing tips, and strategy support, and to find a trusted ChatGPT email marketing strategist who can help them actually implement the advice. But here’s the thing—while AI can give you the what, it takes an expert to help you implement the how in…
Read MoreFrom Chaos to Clarity: The Power of a Marketing Blueprint
You’ve got the talent. The offer. But your marketing feels inconsistent, reactive, or pieced together at the last minute; something’s off. Especially if you’re still treating your marketing like something you do when you “have time,” you’re leaving visibility, consistency, and revenue on the table. And no, the issue isn’t that you need another trendy…
Read MoreFrom Pop-Ups to Postcards: Marketing Beyond the Inbox
As business owners, we spend so much time creating digital content-from creating social media posts to writing email campaigns and building sales funnels. But here’s the truth: your customers exist in the real world, too. So, how are you showing up for them offline? Yes, your customers are online, but they also live, shop, and…
Read MoreMy Business Pivot: Shifting My Services to Bring Back Joy
My business pivot story. As an entrepreneur, it’s easy to get caught up in doing what “works” rather than what truly lights you up. When I started Sonay & Co., I was thrilled to be running my own business and serving women-owned brands with luxury email marketing. But over time, I found myself doing things…
Read MoreEmail Marketing for Business Pivots: Shift Seamlessly
As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…
Read MoreCelebrating 4 Years: The Journey of Sonay & Co. and a New YouTube Channel!
Hey girl! January 29, 2025, marked the fourth anniversary of Sonay & Co.! 🥳 I can’t even begin to explain how excited I am. I always believed I would make it this far, but let me tell you—I did not expect the journey to be this difficult. There have been so many ups and downs,…
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