Posts by Sonay
Back-to-School Email Marketing: How to Stay Visible When Customer Routines Change
Back-to-School Email Marketing: How to Stay Visible When Customer Routines Change EMAIL STRATEGY Back-to-School Email Marketing: How to Stay Visible When Customer Routines Change Sonay & Co. · 8 min read · Campaign Planning Back-to-school marketing isn’t only for backpacks and school supplies. It’s about a shift that touches every business: routines are resetting, and…
Read More9 Signs It’s Time To Hire Someone To Manage Your Email Marketing
9 Signs It’s Time to Hire Someone to Manage Your Email Marketing CLIENT EXPERIENCE 9 Signs It’s Time to Hire Someone to Manage Your Email Marketing Sonay & Co. · 7 min read · Email Strategy Your email list isn’t the problem. The silence between sends is. If you’ve been wondering whether it’s time to…
Read MoreWhy your marketing is part of your customer experience
Why Your Marketing Is Part of Your Customer Experience | Sonay & Co. CLIENT EXPERIENCE By Sonay & Co. • 7 min read • Client Experience / Email Strategy Most business owners believe customer experience starts after the purchase. It does not. The moment someone discovers your business, they are already forming an opinion. Your…
Read MorePinterest Can Drive Traffic to Your Blog, Your Lead Magnet, and Your YouTube Channel. Are You Using It?
Driving Traffic By Sonay & Co. 6 min read Driving Traffic You have the content. You built the list. You recorded the video. The problem is not what you created. The problem is that not enough people are finding it. Pinterest is one of the most underused distribution tools for small businesses, and it is…
Read MoreWhy Your Marketing Falls Apart Every Summer (And How To Stay Visible Instead)
Why Your Marketing Falls Apart Every Summer (And How To Stay Visible Instead) | Sonay & Co. Email Strategy 6 min read Every summer, the same story circulates. People aren’t checking email. Everyone is on vacation. Things are just slower right now. Sometimes that’s true. But most of the time, summer didn’t create the problem.…
Read More5 Signs Your Email Marketing Needs An Audit (Even If You’re Already Sending)
Email Strategy You’re sending emails. You have a list. You might even have a welcome sequence running in the background. So why does email marketing still feel like it’s not quite working? Most of the time, it’s not a content problem. It’s a system problem hiding in the gaps. In this post What is an…
Read MoreDomain Authentication: Why Your Emails Are Going to Spam (And How to Fix It)
Your strategy can be solid, your copy can be strong, and your design can be beautiful. None of it matters if your emails are not making it to the inbox. Without proper domain authentication, your emails are at risk before your audience even has the chance to see them. IN THIS ARTICLE What changed in…
Read MorePhotographers: You’re Sending Emails Too Late
EMAIL STRATEGY Most photographers struggle with inconsistent bookings. This guide breaks down why email timing, not content, is the real problem, and what a pre-season email system actually looks like for photographers who want to stay booked. Most photographers don’t have a marketing problem. They have a timing problem. You’re posting your sessions. You’re sharing…
Read MoreHow to Turn Vendor Event Customers Into Repeat Buyers (Email Marketing Strategy)
EMAIL STRATEGY Most product-based businesses leave vendor events without a system to follow up. This guide breaks down why the sale at the table is only the beginning, and what a post-event email system actually looks like for vendors who want repeat customers. WHAT MOST VENDORS ARE FOCUSED ON Making sales at the event. That…
Read MoreBFCM Email Marketing: Small Business Winning Strategy in 2026
Blog Updated August 27, 2026 Black Friday/Cyber Monday (BFCM) is no longer just a weekend. It is a full sales season. If you are a small business owner, this is your time to shine in the inbox. Done right, your BFCM email strategy can outperform big-box competitors, strengthen customer loyalty, and set you up…
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