Entrepreneurship
My Business Pivot: Shifting My Services to Bring Back Joy
My business pivot story. As an entrepreneur, it’s easy to get caught up in doing what “works” rather than what truly lights you up. When I started Sonay & Co., I was thrilled to be running my own business and serving women-owned brands with luxury email marketing. But over time, I found myself doing things…
Read MoreEmail Marketing for Business Pivots: Shift Seamlessly
As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…
Read MoreCelebrating 4 Years: The Journey of Sonay & Co. and a New YouTube Channel!
Hey girl! January 29, 2025, marked the fourth anniversary of Sonay & Co.! 🥳 I can’t even begin to explain how excited I am. I always believed I would make it this far, but let me tell you—I did not expect the journey to be this difficult. There have been so many ups and downs,…
Read MoreTouchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
Read MoreIn the News: Canvas Rebel Interview of CEO Sonay
What happens when you feel like your job is robbing you of your peace and starting to feel like a forever thing? You go out and create your own wave! During this interview with the magazine Canvas Rebel, Sonay details the journey of how she created her business and how her mental health played a…
Read MoreCrafting Compelling Email Content: Strategies for Effective Communication and Winning Subject Lines That Get Your Emails Open
Crafting compelling email content is essential today, where our inboxes are flooded with messages from various sources. It doesn’t matter if you’re a business professional, marketer, or simply someone trying to connect with others; you need to stand out in the crowd. In this blog post, we’ll explore some effective strategies for creating captivating email…
Read MoreEmail Marketing Optimizing Tips for Successful Campaigns
Email marketing can be an incredibly effective way to reach and engage your audience. It’s a powerful tool to help businesses reach their target audience, build brand awareness, and generate leads. However, with inboxes overflowing with messages, optimizing your emails to stand out and convert is essential. Creating a high-converting email marketing campaign requires thoughtful…
Read MoreMarketing Emails Where to Start: Welcome Email Series
With the digital space growing with online businesses, if you haven’t heard already, Email Marketing is the place to be if you are ready to make the most money and see a big return on investment, HIGH ROI. I challenge you to focus more on growing your email list, more than you focus on growing…
Read MoreWrite Email Newsletters like a Pro
Email Newsletters are a beneficial component of your business marketing strategy. They are an easy way to keep your tribe hip to upcoming sales, new product launches, and any new changes occurring in your business. Your newsletter is a great way to engage with your tribe on a consistent basis. Provide them all the tips…
Read More3 Email Sequences You Need
Sending the right emails at the right times is the key to making reoccurring sales! We talk a lot about email newsletters over here, well because that’s our thing, but there are other email sequences that you should set up too! Automation is key here! It will save you time all while working for you…
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