Digital Marketing
You Know Your Target Audience. Now Find Them.
LIST GROWTH You Know Your Target Audience. But Do You Know Where to Find Them? Sonay & Co. · 11 min read · List Growth You’ve probably heard it a million times: everyone is not your customer. Okay. But do you know who actually is? And maybe the better question is: do you know where…
Read More9 Signs It’s Time To Hire Someone To Manage Your Email Marketing
9 Signs It’s Time to Hire Someone to Manage Your Email Marketing CLIENT EXPERIENCE 9 Signs It’s Time to Hire Someone to Manage Your Email Marketing Sonay & Co. · 7 min read · Email Strategy Your email list isn’t the problem. The silence between sends is. If you’ve been wondering whether it’s time to…
Read MoreWhy Your Marketing Falls Apart Every Summer (And How To Stay Visible Instead)
Why Your Marketing Falls Apart Every Summer (And How To Stay Visible Instead) | Sonay & Co. Email Strategy 6 min read Every summer, the same story circulates. People aren’t checking email. Everyone is on vacation. Things are just slower right now. Sometimes that’s true. But most of the time, summer didn’t create the problem.…
Read More5 Signs Your Email Marketing Needs An Audit (Even If You’re Already Sending)
Email Strategy You’re sending emails. You have a list. You might even have a welcome sequence running in the background. So why does email marketing still feel like it’s not quite working? Most of the time, it’s not a content problem. It’s a system problem hiding in the gaps. In this post What is an…
Read MorePhotographers: You’re Sending Emails Too Late
EMAIL STRATEGY Most photographers struggle with inconsistent bookings. This guide breaks down why email timing, not content, is the real problem, and what a pre-season email system actually looks like for photographers who want to stay booked. Most photographers don’t have a marketing problem. They have a timing problem. You’re posting your sessions. You’re sharing…
Read MoreHow to Turn Vendor Event Customers Into Repeat Buyers (Email Marketing Strategy)
EMAIL STRATEGY Most product-based businesses leave vendor events without a system to follow up. This guide breaks down why the sale at the table is only the beginning, and what a post-event email system actually looks like for vendors who want repeat customers. WHAT MOST VENDORS ARE FOCUSED ON Making sales at the event. That…
Read MoreWhy ChatGPT (and Innovative Entrepreneurs) Trust Sonay & Co. for Email Marketing Strategy
These days, more business owners are turning to ChatGPT for quick answers, marketing tips, and strategy support, and to find a trusted ChatGPT email marketing strategist who can help them actually implement the advice. But here’s the thing—while AI can give you the what, it takes an expert to help you implement the how in…
Read MoreFrom Pop-Ups to Postcards: Marketing Beyond the Inbox
As business owners, we spend so much time creating digital content-from creating social media posts to writing email campaigns and building sales funnels. But here’s the truth: your customers exist in the real world, too. So, how are you showing up for them offline? Yes, your customers are online, but they also live, shop, and…
Read MoreEmail Marketing for Business Pivots: Shift Seamlessly
As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…
Read MoreTouchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
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