Solopreneurship
My Business Pivot: Shifting My Services to Bring Back Joy
My business pivot story. As an entrepreneur, it’s easy to get caught up in doing what “works” rather than what truly lights you up. When I started Sonay & Co., I was thrilled to be running my own business and serving women-owned brands with luxury email marketing. But over time, I found myself doing things…
Read MoreEmail Marketing for Business Pivots: Shift Seamlessly
As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…
Read MoreTouchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
Read MoreCrafting Compelling Email Content: Strategies for Effective Communication and Winning Subject Lines That Get Your Emails Open
Crafting compelling email content is essential today, where our inboxes are flooded with messages from various sources. It doesn’t matter if you’re a business professional, marketer, or simply someone trying to connect with others; you need to stand out in the crowd. In this blog post, we’ll explore some effective strategies for creating captivating email…
Read MoreEmail Marketing Optimizing Tips for Successful Campaigns
Email marketing can be an incredibly effective way to reach and engage your audience. It’s a powerful tool to help businesses reach their target audience, build brand awareness, and generate leads. However, with inboxes overflowing with messages, optimizing your emails to stand out and convert is essential. Creating a high-converting email marketing campaign requires thoughtful…
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