My Business Pivot: Shifting My Services to Bring Back Joy

My business pivot story. As an entrepreneur, it’s easy to get caught up in doing what “works” rather than what truly lights you up. When I started Sonay & Co., I was thrilled to be running my own business and serving women-owned brands with luxury email marketing. But over time, I found myself doing things…

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Email Marketing for Business Pivots: Shift Seamlessly

As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…

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Touchpoints: The Truth About Converting Leads and How Email Marketing Helps

In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…

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Email Marketing Optimizing Tips for Successful Campaigns

Email marketing can be an incredibly effective way to reach and engage your audience. It’s a powerful tool to help businesses reach their target audience, build brand awareness, and generate leads. However, with inboxes overflowing with messages, optimizing your emails to stand out and convert is essential.  Creating a high-converting email marketing campaign requires thoughtful…

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