Touchpoints: The Truth About Converting Leads and How Email Marketing Helps

In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…

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Email Marketing Optimizing Tips for Successful Campaigns

Email marketing can be an incredibly effective way to reach and engage your audience. It’s a powerful tool to help businesses reach their target audience, build brand awareness, and generate leads. However, with inboxes overflowing with messages, optimizing your emails to stand out and convert is essential.  Creating a high-converting email marketing campaign requires thoughtful…

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