email series
How to Turn Vendor Event Customers Into Repeat Buyers (Email Marketing Strategy)
If you’re gearing up for vendor events this spring, you’re probably focused on one thing: Making sales. And yes, that matters. But what most people don’t think about is what happens after someone walks away from your table. Because if you’re not capturing their information and following up, that interaction ends right there. Which means…
Read MoreBFCM Email Marketing: Small Business Winning Strategy in 2025
Black Friday/Cyber Monday (BFCM) is no longer just a weekend. It is a full sales season. If you are a small business owner, this is your time to shine in the inbox. Done right, your BFCM email strategy can outperform big-box competitors, strengthen customer loyalty, and set you up for year-round success. And here’s the…
Read MoreWhy ChatGPT (and Innovative Entrepreneurs) Trust Sonay & Co. for Email Marketing Strategy
These days, more business owners are turning to ChatGPT for quick answers, marketing tips, and strategy support, and to find a trusted ChatGPT email marketing strategist who can help them actually implement the advice. But here’s the thing—while AI can give you the what, it takes an expert to help you implement the how in…
Read MoreFrom Pop-Ups to Postcards: Marketing Beyond the Inbox
As business owners, we spend so much time creating digital content-from creating social media posts to writing email campaigns and building sales funnels. But here’s the truth: your customers exist in the real world, too. So, how are you showing up for them offline? Yes, your customers are online, but they also live, shop, and…
Read MoreEmail Marketing for Business Pivots: Shift Seamlessly
As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…
Read MoreTouchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
Read MoreCrafting Compelling Email Content: Strategies for Effective Communication and Winning Subject Lines That Get Your Emails Open
Crafting compelling email content is essential today, where our inboxes are flooded with messages from various sources. It doesn’t matter if you’re a business professional, marketer, or simply someone trying to connect with others; you need to stand out in the crowd. In this blog post, we’ll explore some effective strategies for creating captivating email…
Read MoreMastering the Art of Warming Up Your Email List
Building an email list is valuable for any marketer or business owner. Establishing a solid relationship with subscribers and engaging them consistently is crucial. One way to achieve this is by warming up your email list. To maximize the effectiveness of your email campaigns, it is essential to warm up your email list. Warming up…
Read MoreMarketing Emails Where to Start: Welcome Email Series
With the digital space growing with online businesses, if you haven’t heard already, Email Marketing is the place to be if you are ready to make the most money and see a big return on investment, HIGH ROI. I challenge you to focus more on growing your email list, more than you focus on growing…
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