Buyer’s Journey
BFCM Email Marketing: Small Business Winning Strategy in 2025
Black Friday/Cyber Monday (BFCM) is no longer just a weekend. It is a full sales season. If you are a small business owner, this is your time to shine in the inbox. Done right, your BFCM email strategy can outperform big-box competitors, strengthen customer loyalty, and set you up for year-round success. And here’s the…
Read MoreTouchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
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