Posts by Sonay
Touchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
Read MoreSupercharge Your Business: Mastering Email List Building in 2025!
Cultivating and sustaining an email list is among the most effective strategies for expanding your business. A robust email list not only enables direct communication with your audience but also drives sales and fosters lasting customer relationships. The challenge lies in not just growing your list but also keeping your subscribers engaged. Let’s explore some…
Read MoreUncovering Customer Pain Points: Shape Email Marketing Success
Understanding your audience’s needs and challenges is crucial for crafting resonating messages. Addressing their pain points is one potent method of connecting with your audience. Customer pain points are pivotal in shaping your email marketing strategy and can significantly impact your ROI. Let’s delve into actionable tips on leveraging customer pain points in email marketing…
Read MoreBeauty Marketing Solution Unlocked! Maximizing Email Marketing Strategies
Where Beauty Meets Email Marketing: Discover the Ultimate Beauty Marketing Solution Unlock the power of email marketing as your not-so-secret beauty marketing solution. This will transform your struggle with an empty chair into a booked-out beauty pro. Scroll to the end to download your free email marketing templates. Join our CEO & Founder as she discusses…
Read MoreIn the News: Canvas Rebel Interview of CEO Sonay
What happens when you feel like your job is robbing you of your peace and starting to feel like a forever thing? You go out and create your own wave! During this interview with the magazine Canvas Rebel, Sonay details the journey of how she created her business and how her mental health played a…
Read MorePromote Your Email List Until It Grows
Are you ready to take your email marketing game to the next level? Then, you need to pay attention to the most crucial component of growing your email list: promotion! Simply creating a list isn’t enough – you need to promote it to ensure you’re reaching the right people and maximizing your impact. Attention spans…
Read MoreThe Secret to Boosting Your Email Marketing Success: Email Metrics. Know Your Numbers & Understanding Them
You want your email marketing campaigns to be successful and give your brand the awareness it deserves. In that case, keeping a close eye on specific email marketing metrics and continuously fine-tuning your approach is essential. To achieve this, you can consider implementing some tips and tricks highlighted in this article to help you…
Read MoreCrafting Compelling Email Content: Strategies for Effective Communication and Winning Subject Lines That Get Your Emails Open
Crafting compelling email content is essential today, where our inboxes are flooded with messages from various sources. It doesn’t matter if you’re a business professional, marketer, or simply someone trying to connect with others; you need to stand out in the crowd. In this blog post, we’ll explore some effective strategies for creating captivating email…
Read MoreMastering the Art of Warming Up Your Email List
Building an email list is valuable for any marketer or business owner. Establishing a solid relationship with subscribers and engaging them consistently is crucial. One way to achieve this is by warming up your email list. To maximize the effectiveness of your email campaigns, it is essential to warm up your email list. Warming up…
Read MoreCold Emailing vs. Marketing Emails: Which To Use To Boost Your Business Growth
Email is a popular business tool to engage potential customers and generate leads. Two common strategies used are cold emailing and marketing emails. While both methods aim to boost sales, their tactics and goals differ. In this post, we will explore the nuances of each approach, comparing their effectiveness, best practices, and when to use…
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