Posts by Sonay
From Chaos to Clarity: The Power of a Marketing Blueprint
You’ve got the talent. The offer. But your marketing feels inconsistent, reactive, or pieced together at the last minute; something’s off. Especially if you’re still treating your marketing like something you do when you “have time,” you’re leaving visibility, consistency, and revenue on the table. And no, the issue isn’t that you need another trendy…
Read MoreFrom Pop-Ups to Postcards: Marketing Beyond the Inbox
As business owners, we spend so much time creating digital content-from creating social media posts to writing email campaigns and building sales funnels. But here’s the truth: your customers exist in the real world, too. So, how are you showing up for them offline? Yes, your customers are online, but they also live, shop, and…
Read MoreMy Business Pivot: Shifting My Services to Bring Back Joy
My business pivot story. As an entrepreneur, it’s easy to get caught up in doing what “works” rather than what truly lights you up. When I started Sonay & Co., I was thrilled to be running my own business and serving women-owned brands with luxury email marketing. But over time, I found myself doing things…
Read MoreEmail Marketing for Business Pivots: Shift Seamlessly
As an entrepreneur, change is inevitable. Whether you’re altering your services, rebranding, or transitioning to a new business model, pivoting is a sign of growth, not failure. However, with any change comes a significant challenge: how do you keep your audience engaged and informed? Social media algorithms are unpredictable, and relying solely on platforms like…
Read MoreCelebrating 4 Years: The Journey of Sonay & Co. and a New YouTube Channel!
Hey girl! January 29, 2025, marked the fourth anniversary of Sonay & Co.! 🥳 I can’t even begin to explain how excited I am. I always believed I would make it this far, but let me tell you—I did not expect the journey to be this difficult. There have been so many ups and downs,…
Read MoreTouchpoints: The Truth About Converting Leads and How Email Marketing Helps
In marketing, it’s important to know how often your audience needs to connect with your brand before they decide to purchase. These connections, called touchpoints, include anything from seeing your ad on Instagram to getting a welcome email from you. In this blog post, we’ll look at how many touchpoints people usually need, what those…
Read MoreSupercharge Your Business: Mastering Email List Building in 2025!
Cultivating and sustaining an email list is among the most effective strategies for expanding your business. A robust email list not only enables direct communication with your audience but also drives sales and fosters lasting customer relationships. The challenge lies in not just growing your list but also keeping your subscribers engaged. Let’s explore some…
Read MoreUncovering Customer Pain Points: Shape Email Marketing Success
Understanding your audience’s needs and challenges is crucial for crafting resonating messages. Addressing their pain points is one potent method of connecting with your audience. Customer pain points are pivotal in shaping your email marketing strategy and can significantly impact your ROI. Let’s delve into actionable tips on leveraging customer pain points in email marketing…
Read MoreBeauty Marketing Solution Unlocked! Maximizing Email Marketing Strategies
Where Beauty Meets Email Marketing: Discover the Ultimate Beauty Marketing Solution Unlock the power of email marketing as your not-so-secret beauty marketing solution. This will transform your struggle with an empty chair into a booked-out beauty pro. Scroll to the end to download your free email marketing templates. Join our CEO & Founder as she discusses…
Read MoreIn the News: Canvas Rebel Interview of CEO Sonay
What happens when you feel like your job is robbing you of your peace and starting to feel like a forever thing? You go out and create your own wave! During this interview with the magazine Canvas Rebel, Sonay details the journey of how she created her business and how her mental health played a…
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