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- The Luxe

The Luxe

Strategy Experience!

Strategy-first support for founders ready to align their marketing with their magic—with email at the core.

You’ve done the work to build something powerful. You know who you serve and what you offer—but when it comes to marketing, it still feels a little pieced together. You're showing up, but it’s not flowing. You're sending emails, but there's no real rhythm. You're creating content, but you're not sure if it's leading anywhere.

You’re not looking for another content calendar or cookie-cutter funnel—you’re ready for a real strategy that connects your offers, your message, and your customer journey from start to inbox. And you want email to finally do what it’s supposed to do: drive connection, conversions, and consistency across everything.

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The Luxe Difference

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Starts With Strategy. Email is the Anchor.

Email isn’t just part of your marketing—it is the strategy.
It’s the one place you fully own, where your brand voice lands directly in the hands of your people. Every post, story, pop-up, or lead magnet should be building toward a list you can nurture, engage, and activate when it counts.

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How It All Connects

We’ll show you how each platform ties into your email list—and how to make the most of every opt-in, nurture sequence, and call-to-action. Because when your funnel reflects how your people think, feel, and move, conversions become a natural next step—not a push.

✓ Funnel blueprint from audience attraction to conversion
✓ Lead gen flow + list growth suggestions
✓ Journey alignment from opt-in to offer

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Who This Experience is For

  • You’ve grown past DIY marketing and are ready to move smarter
  • You want your marketing to reflect your brand’s evolution
  • You’re launching something and want it done right
  • You need a clear strategy your team can confidently execute
  • You want marketing that supports your vision and protects your time

Let us curate your email marketing experience.

Luxe Strategy Experience Includes

Let’s lock in the message your audience needs to hear from you.

We’ll refine your voice, values, and positioning so your content—especially your emails—feels aligned and authentic, not forced.

✓ Brand Voice Guide
✓ Core Content Pillars
✓ Ideal Client Persona (we’re going deep, not surface-level)

From first click to inbox—this is how your audience moves.

We’ll design your full funnel structure, placing email marketing at the center—supported by a platform of your choice for visibility, lead generation, or deeper engagement.

Choose one top-of-funnel platform:
✓ Instagram
✓ YouTube
✓ Pinterest
✓ LinkedIn
✓ SMS (also supports MoFu/BoFu)

A 90-day plan that works like your marketing manager—without the payroll.

You’ll walk away with a complete email-focused marketing strategy that includes promotional direction, campaign themes, and a rhythm you can actually keep up with.

✓ 3-month email marketing calendar with content prompts
✓ Campaign + segmentation strategy
✓ Metrics that matter (and how to track them)

Investment

Starting at $997

Delivered over 2 collaborative calls + a full strategy doc suite
(You can implement solo or hand it off to your team or VA)

Let’s Build a Strategy That Actually Works

With email as the foundation, we’ll craft a plan that creates consistency, connection, and growth—without sacrificing your peace.

What Our Client's Are Saying...

You've done a phenomenal job!

Very professional and responsive when it comes to weekly updates, pins,

and advice on how to better manage my content on my blog and social media.”

- Lynette Curtis

“Best investment we've made...
Love working with you!”

- Kalea Sanders-Wright, KSW Social Media Management

Hiring Sonay & Co...
has been one of the best decisions I have made for my
business and my sanity!!

- Kiyanna Mitchell, Kiynky Koilz

I cannot express how incredibly helpful it has been to have Sonay & Co...
managing our Pinterest account. She has grown our views to over 11k per month from several hundred when we first started. They have handled everything from managing ad campaigns to fixing issues with the Pinterest platform. Working with Sonay & Co has given me the freedom to work on my business instead of in my business. It's a sigh of relief knowing that they have every aspect of Pinterest management handled.

- Arielle Cobb, Woodknots + Whimsy

It’s a pleasure working with Sonay & Co.,...
and I must say, their services exceeded my expectations. I love working with Sonay because she has made my emails POP! She is able to convey the message I want to my customers in an efficient manner that is reminiscent of my voice and brand. Now my customers aren’t waiting three months in between to hear from us. I would highly recommend Sonay & Co. to anyone looking for excellent service and results.

- Rekieshia Norton-Forrest, J.J.L. Candle Co.

Sonay & Co.'s services are top-tier.
I can not express the gratitude I have for how she portrayed my brand voice through email. I highly recommend her as your email marketing maven.

- LaDonna Welch, Ebony Notes Co.